BSA Brand Identity
Telling the Scouting Story
Scouts have great stories — how could they not? They visit some of Mother Nature’s greatest creations, go on great adventures, and form lasting friendships. Fortunately for us, cameras are there to capture some of these experiences as they occur, and the resulting adventure-inspired images are able to visually draw viewers into the world of Scouting.
Acceptable photos fall into three categories:
- LIVING: Photos that capture a candid, memorable moment.
- DOING: Photos of active Scouts, physically engaging with the world.
- BEING: Textural images
These photos capture the quiet moment before or after an activity. The images have a story to tell, one that may be obvious, but even better – they leave a little to the imagination, drawing the viewer into the story with questions about the subject and the setting.
Scouting is active, and it can be rare to catch a Scout standing still. These images freeze time, capturing a Scout in motion at just the right moment.
All photos and videos should have proper, signed releases (official BSA Talent Release form). When capturing images at a crowded event, make it known that any and all attendees may be photographed or recorded and used in BSA promotions and publications. Honor the request of anyone who asks not to be photographed or recorded.
Finding appropriate imagery isn’t always easy, but the search will pay off in a great-looking finished project. Below are a few resources you may find helpful.
BSA Brand Center
Access the most recent Scouting photos for use in all of your marketing materials.
Images are posted to this social media site regularly, and this is agreat source of candid,
realistic images of Scoutsin action. Before using images for marketing Department at 972-580-2534.