BSA Brand Identity

Telling the Scouting Story

Typography

Typefaces

Every project will have its own requirements and limitations. Use the selections from one of the columns below for your project. Only the typefaces listed in this table are permitted.

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Hierarchy

Good typographic structure helps readers know where to enter and exit your text when reading and scrolling, especially in long-form text such as web pages or email newsletters.

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Best Practices

Done well, type on its own can be a compelling and distinctive visual element, sometimes reducing the need for a photo or illustration.

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Typography Pitfalls

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