BSA Brand Identity

Telling the Scouting Story

Websites

Information Architecture

Organizing a document containing hundreds of pages is no easy task – in another medium, that document might be called a “book,” and an editor would help organize and maintain its contents.

When planning your website, spend time organizing the site’s content – it will pay dividends as you write, design, and build.

Begin by creating an inventory of the content your site will need to house. Then, try to sort it into a few named “drawers.” Show it to someone who hasn’t been involved, and see if the drawer labels make sense. These will become your site’s main sections, appearing in navigation throughout the site.

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Responsive Design

Consumers today have many choices when it comes to devices they use to consume web content.

responsive_design_thumbFor website designers, it can be a challenge to design websites that adjust to fit the unique dimensions and aspect ratios of each screen. Several good layout frameworks are available to help you create “responsive” web pages that respond well to any screen size, adjusting the design for many different devices’ unique capabilities, and expanding the audience who can easily view and interact with your web pages. All new BSA web pages should be designed using responsive design principles.

 

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Forms

Forms are what bring people together online.

A new Scout joins the troop. A volunteer provides her contact information. A former Scout makes a donation. A parent completes a permission slip. Clean, well-designed and clearly labeled forms make all those tasks easier, and websites more effective.

required elements

Required Elements

The needs of every website will be different, depending on audience, location, brands served,and many other factors.But a few universals do apply.
Do your very best to include them in your web project.

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Real-World Examples

The following websites provide some examples of how these guidelines have been applied to real-world projects.

A new Scout joins the troop. A volunteer provides her contact information. A former Scout makes a donation. A parent completes a permission slip. Clean, well-designed and clearly labeled forms make all those tasks easier, and websites more effective.

A Picture Is Worth 1,000 Words

Venturing

Show, don’t tell. What better way to recruit new Venture Scouts than to show what a good time membership can be? This super simple and memorable photo-based site has just a few pages and few words, but leaves a lasting impression.

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