The Boy Scouts of America’s Monster Truck may not have been in the heat of the Monster Jam competitions Feb. 21, 2015, but its rip-roaring stunts dazzled kids of all ages (and, who are we kidding, plenty of parents too!).

The consensus: Monster Jam at the AT&T Stadium in Arlington, TX, was a win for the BSA and Circle Ten Council’s quest to gain visibility among diverse groups of kids. See the BSA’s Monster Truck zip around the stadium, and then read on to learn what went down at the event.

Ramp Up for Visibility with Monster Jam

Last week we shared how Circle Ten Council planned to use Monster Jam as a way to reach potential Scouts. Taking part in the Pit Party, a chance for Monster Truck fans to meet and greet their favorite drivers and trucks, Circle Ten and the BSA hosted a booth where kids learned about Scouting.  The driver of the BSA Monster Truck (and father of three Boy Scouts from the South Texas Council) Lupe Soza met fans in a shirt exclaiming,”Be a Scout!”

As the engines revved and the crowds geared up for the main Monster Jam event, Scouts held the flag for the National Anthem. Then, the energy in the stadium erupted as Monster Trucks competed in race and freestyle competitions. The BSA truck sped in periodically, amid Build an Adventure signage, to wow Scouts and new fans, alike.

As the BSA assess the event, how do you think an event like this could impact local recruiting efforts? Does your council hope to be involved in a similar event? Let us know in the comments below.