‘Build an Adventure’ With New National Recruiting Campaign
September 5, 2014
Earlier this year, we unveiled the multiyear recruitment campaign called “Build an Adventure,” that will give everyone a fresh look at all Scouting has to offer. The campaign was designed for use in 2015; however, when we unveiled the campaign at this year’s National Annual Meeting, many councils requested assets this year so they could use it in the immediate recruitment cycle. In response to that request, we made it immediately available to councils.
Build an Adventure is designed to add a distinct sense of urgency to experiencing how Scouting makes the most of the little time parents have to positively impact their children. It is a shift from the three-year-old Badge of Honor campaign, which focused on advancement and the fun, unique experiences Scouting offers.
A national public relations and communications effort has been launched to support this new campaign.
The toolkit linked below is designed as a resource both for those councils that are using the campaign this recruiting cycle and for those councils that choose to use these materials next spring or fall. It serves as a reminder of and supplement to your council’s activities and includes customizable resources and information to help you communicate with your key stakeholders about Build an Adventure.
Resources
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