The Must-Have Marketing Tools of 2016 You’ll Discover in This Webinar Series

The Must-Have Marketing Tools of 2016 You’ll Discover in This Webinar Series

Want to find a way to jump-start your council’s recruitment in the new year? Look no further because the December NextConnect webinar will be available online soon with the latest marketing and recruitment resources.

In the December NextConnect webinar, Marketing and Experience Management department manager, Michael Ramsey shared useful insights from BSA marketing experts on multiple recruitment topics, including subjects such as:

  • Build an Adventure campaigns
  • Use of “Blast into Scouting” cover photo on social media
  • Connections with schools to organize new units
  • Use of PSA spots and other branding materials
  • Scouting calendar presentations for parents

Featured in this episode, was Assistant Scout Executive Mark Ryan of the Pathway to Adventure Council. Ryan shared his own experience utilizing the Build and Adventure campaign, which yielded tremendous results for his council. You won’t want to miss Ryan’s account of the triumphs, challenges, and opportunities brought on by this great BSA recruitment resource.

Stay tuned to NextConnect in 2016 and connect with the latest in BSA marketing expertise! If you missed the December installment of NextConnect, the episode will be available online for you soon.

Listen live on January 19 at 10:00 a.m. CST for the upcoming NextConnect webinar, featuring topics like strengthening youth through Scouting, cultivating relationships with national charter organizations, and more.

Did you watch the December webinar live? Share your insights with us!

Rochelle Randles

Rochelle Randles is a communications specialist at the Boy Scouts of America. She enjoys sharing incredible adventure stories within the Scouting community and beyond. If you have story ideas or questions, reach out to us at communications@scouting.org.

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The Must-Have Marketing Tools of 2016 You’ll Discover in This Webinar Series
The Must-Have Marketing Tools of 2016 You’ll Discover in This Webinar Series
The Must-Have Marketing Tools of 2016 You’ll Discover in This Webinar Series
The Must-Have Marketing Tools of 2016 You’ll Discover in This Webinar Series