January’s NextConnect Delivers New Ways to Grow Council Relationships

How well do you know your charter organization? How well does your charter organization know you?

The January NextConnect webinar covered a myriad of communication topics, including the importance of cultivating relationships with charter organizations and your surrounding community.

Marketing and experience manager Michael Ramsey and a host of guest experts delivered the latest in building these bonds.

Lee Shaw, Director of the BSA’s National Alliances Team, joined the webinar to discuss the newest techniques for building Scouting through relationships with religious and community organizations and shared some great tips as well.

The January webinar is packed with even more communication resources, along with a range of PR-related topics such as:

• 5 things you can do to get positive local media coverage
• 2 new growth resources for Cub Scouting and Boy Scouting
• The latest marketing research from Darin Kinn

If you tuned in yesterday for the new NextConnect webinar, congratulations! You’re on the way to bringing your council’s community relations to a new level. But if you missed this webinar, we have good news—you can now listen online.

The NextConnect series aims to fortify your council’s marketing strategy by providing tools and tips directly from BSA’s marketing maestros. We don’t want anyone to miss out on these webinars, so if you’re new to the series or if you just want to brush up on previous topics, you can also check out the November and December episodes online.

Stay connected with fresh marketing and recruitment tools by joining us for the February installment of NextConnect, coming soon!

Helpful links from the January’s NextConnect:

• The Council Market Report 
• US Census city population data
• City Data interactive map
• The Demand Institute’s “A Tale of 2,000 cities”

If you have questions about how to use the websites mentioned in this episode, reply in the comment section or send a note to Scott.Olson@scouting.org.

Did you catch the January episode live? Let us know what you think in the comments!