The May NextConnect webinar scored a hat trick of great topics! BSA marketing experts shared how to jump-start the Lion program, where to get fresh jamboree marketing material, and the keys to taking home a President’s Marketing Award.
Currently, more than 180 councils plan to participate in the highly-anticipated Lion program, Cub Scouting’s pilot program for kindergarten-age boys. How will you plan your marketing and recruitment strategy for BSA’s brand-new pilot? NextConnect has you covered with the latest tools to start your local program off with a bang!
In NextConnect’s May installment, BSA’s director of marketing, Michael Ramsey brings the marketing info your council needs, straight from resident Lion program expert, Darin Kinn of BSA’s pilots and programs team.
Jamboree 2017 is just around the corner, and we’ve got the scoop on the newest tools to fuel your council’s jamboree recruitment. Tom Rugh, who leads the national marketing team, also joins the webinar to break down the details on the latest jamboree resources.
Additionally, Karen Thompson and Karen Rash join Ramsey for updates on the President’s Marketing Awards (PMA). Thompson and Rash share how exciting it is to see the breadth of the marketing work from councils across the nation.
If you missed the live broadcast of the May NextConnect, you can catch up in video below. This episode is full of resources for your council and Kinn, Rugh, Thompson, and Rash share crucial insights on topics like:
- How the Lion program is designed
- Lion program marketing assets and how to get them
- Jamboree marketing assets
- PMA write-ups
- PMA category break-down
The NextConnect monthly webinar series provides valuable recruitment and marketing tools to council leaders around the country. Tune in to hear BSA experts share the latest tips and tools to help strengthen your council’s strategy. If you’re new to this webinar series, you can catch up on previous episodes online.
Keep your eyes on Scouting Wire for the June installment of NextConnect and brush up on your fall recruitment skills!
Did you watch the May webinar live? Let us know what you think!