On Target with Scouting

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The On Target with Scouting program is designed to support district and council Cub Scout recruiting efforts through a BSA partnership with Daisy Outdoor Products and their distribution locations (Walmart, Bass Pro, Academy, Big R., Cabela’s, Dicks, Dunham’s Sports, Gander Mountain, K-Mart, Meijer, etc.) for on-site recruiting opportunities, or other locally identified locations.

With a focus on safety and fun, this program invites families in your community to experience an adventures that only Scouting can offer. The program leverages an activity that kids love while showing parents that Scouting teaches safety and fosters their child’s creativity, initiative, and sense of wonder.

CONCEPT

Your council or district will host a community event for parents and youth to have the opportunity to learn gun safety while shooting BB-guns in an inflatable, portable range suitable for inside or outside use.

All of the details (supplies, snacks, instructors, setup, and promotion) will be taken care of by the council or district.

Through this simple interaction, parents will see the experience, friendships, and once-in-a-lifetime opportunities that Scouting can offer their children. This experience can be a “test drive” of the Scouting experience.  Scouting employees and volunteers will be on-hand to help with the event, answer any questions, and of course, sign up new Scouts! This playbook will act as your guide for planning, promoting, and carrying out an event in your area.

Planning the Activity

Just as with any event, being prepared is key. Fortunately, this shooting sports is not a new activity to many of our districts or councils. This is meant to be a fun, easy to implement community event. But there are a few things you will need to have in place beforehand, so here are some suggestions to get started.

Promoting the Activity

It doesn’t matter how fun the event is if nobody shows up. Here are a few tried and true tactics you can use to get the word out. Remember to think outside the box and apply them to your community’s specific situation. We have created customizable assets to fit your individual needs that can be found by accessing the BSA Brand Center.

If you are hosting at one of Daisy’s distributors (Walmart, Bass Pro, Academy, Big R., Cabela’s, Dicks, Dunham’s Sports, Gander Mountain, K-Mart, Meijer, etc.) be sure to leverage through their retail influence also. Consider promoting it as a “Scout Night” or “Scout Saturday” where Scouts that bring a new friend earn the “Recruiter” strip.

Holding the Activity

The event itself is organized into four different stations that families and their Scouts will move through.

  • Recruiting at The Event

    Recruiting at the event itself should occur naturally and organically. When parents and youth have the opportunity to participate in Scouting and see what it’s all about, they tend to be much more responsive to recruiting messages. Be sure to have plenty of recruiting material on-hand and provide opportunities to sign up, but remember to keep it light and informal. Families came here to have a fun time, not to hear a sales pitch.
  • Follow Up

    After the event, it is appropriate to follow up with the parents and families that attended and include them in future council communications. Send an email to new families thanking them for their time and sharing photos or recaps from the event. Include an invitation to join a local pack if they haven’t already. The important thing is to follow up and ensure that those who have a desire to become part of Scouting are able to do so.