Rocket into Scouting

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The Rocket Into Scouting program is designed to take your recruiting efforts to new heights. With a focus on fun, this program invites families in your community to experience the adventures that only Scouting can offer. The program leverages an activity that kids love (building and launching rockets) while showing parents that Scouting will foster their child’s creativity, initiative, and sense of wonder.

Concept

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Your council or district will host a community event for parents and youth to design, build, and launch their own rockets. All of the details (supplies, snacks, instructors, games) will be taken care of by the council or district. All the families need to worry about is having a great time. Through this simple interaction, parents will see the experience, friendships, and once-in-a-lifetime opportunities that Scouting can offer their children. It’s sort of a “test drive” of the Scouting experience. Scouting employees and volunteers will be on-hand to help with the event, answer any questions, and of course, sign up new Scouts! This playbook will act as your guide for planning, promoting, and carrying out an event in your area.

PLANNING THE ACTIVITY

Just as with real rockets, being prepared is key for a successful launch. Fortunately, this program isn’t actual rocket science. This is meant to be a fun, easy to implement community event. But there are a few things you will need to have in place beforehand, so here are some suggestions to get started.

Rockets, Launch Pad, and Engines

We have outlined everything you need to conduct a Rocket into Scouting recruiting event. All items can be ordered from Scoutstuff.org. Click below for suggested items, pricing, and instructions on how to order.

Order Instructions

PROMOTING THE ACTIVITY

It doesn’t matter how fun the event is if nobody shows up. Here are a few tried and true tactics you can use to get the word out. Remember to think outside the box and apply them to your community’s specific situation. We have created customizable assets to fit your individual needs that can be found by accessing the BSA Brand Center.

HOLDING THE ACTIVITY

The event itself is organized into four different stations that families and their Scouts will move through.

  • Recruiting at The Event

    Recruiting at the event itself should occur naturally and organically. When parents and youth have the opportunity to participate in Scouting and see what it’s all about, they tend to be much more responsive to recruiting messages. Be sure to have plenty of recruiting material on-hand and provide opportunities to sign up, but remember to keep it light and informal. Families came here to have a fun time, not to hear a sales pitch.
  • Follow Up

    After the event, it is appropriate to follow up with the parents and families that attended and include them in future council communications. Send an email to new families thanking them for their time and sharing photos or recaps from the event. Include an invitation to join a local pack if they haven’t already. The important thing is to follow up and ensure that those who have a desire to become part of Scouting are able to do so.