The Marketing and Membership Hub Makes Recruiting Easier than Ever!

Are you looking for a tool that’ll sky-rocket your current and future recruiting efforts? Look no further than the Marketing and Membership Hub! This tool is a one-stop destination for recruiting and marketing materials that’ll help you deliver Scouting adventures like never before.

Bolster Your Current Plans with These Resources

While you may have already set plans for fall recruiting, these tools can support what you’ve already done – there’s no need to start from square one! The Marketing and Membership Hub simply provides the assets that improve your current plans (like icing on the cake!). Work with your youth serving executive to make the most of those plans this fall.

Elevate your plans by learning about best practices and tips for marketing, recruiting and retention to strengthen your council or unit. The hub is the place for fliers, posters, email templates, web banners, social media resources, and so much more in the BSA Brand Center. There, you’ll find sign-up campaigns like Hooked on Scouting, Rocket Into Scouting, and The Science of Scouting, along with high-resolution photos and videos for marketing assets. And since every council, pack, and den is unique, you can customize materials that fit your specific needs. 

Plus, you can examine case studies showing how councils have already transformed how they attract new Scouts. For example, the North Florida Council saw an 18% increase in fall Cub Scout recruiting over the previous year by changing how they conducted sign-up night. Simple changes can yield big results, so don’t be afraid to shake things up like some of these featured councils.

Energize Recruiting with Specialized Playbooks

To make your job even easier, recruiting “playbooks” are available for councils, districts, packs, and dens. Councils and districts will find a playbook which includes detailed instructions for organizing a recruiting effort at the council and district level. Packs and dens also get a special playbook that highlights easy ways to introduce Scouting to families and kids in your community. What’s more, you’ll discover how to engage families and potential Scouts by leveraging social technologies in the Social Media Playbook.

But that’s just a snapshot of all the incredible Scouting resources available at your finger tips. Explore the Marketing and Membership Hub today at www.scoutingwire.org/marketing-membership and share with us what tool you are most excited to incorporate in your plans!