Watch This to Curate Amazing Digital Content in Your Council

Our world is constantly changing, but one thing remains the same: Scouting continues to be a symbol of adventure, fun, and achievement for youth and their families. The core elements of the program are timeless and there’s always a great story to be told.

Councils are packed with exciting stories proving the strength of the program, and it’s important for you to share them. To help you communicate these stories, we’re showing you how to navigate today’s evolving digital landscape in a way that best tells the story of Scouting. 

We’ve loaded the BSA Brand Center with a helpful video that gives you the scoop on how to craft messages and materials that resonate with families in your councils, while also staying true to the BSA brand. The video points you to the Digital Brand Guidelines and the Brand Identity Guide, your essential BSA branding tools. The video explains how to build communications and utilize BSA colors, typography, and imagery to convey a unified message your audiences can trust. 

Watch the video below and then share it with your Scouting network. You can download the video in the BSA Brand Center or find it on YouTube. Have you used the BSA Brand Center for your council communications? Let us know how in the comments below!