What You Don’t Know About America’s Youth Will Surprise You

Click to open high-res PDF.

ScoutingWorks-Adweek-Americas-Youth The BSA’s Scouting Works team recently created this piece sharing a few insights into what makes America’s youth tick. Spoiler alert: It might not be what you think.

Today’s kids and teens are using  tech to be connected and inventive. They’re dynamic, diverse, and driven to making a difference. To learn more, check out the full spread by clicking the image at left (and share the high-res PDF on your council’s website or Facebook page). This information may be helpful as you look for new and exciting ways to recruit more youth.