BSA Brand Identity
Telling the Scouting Story
EXTENSIONS BRAND POSITIONING
National Scouting Museum
The National Scouting Museum is committed to preserving the rich, 100-plus-year history of the Scouting movement by collecting, organizing, preserving, and displaying some of Scouting’s greatest treasures.
To preserve the legacy of Scouting and promote the movement to future generations.
Making our country better
Legacy, historical, whimsical, fun
Order of the Arrow
Scouting’s national honor society recognizes Scouts and Scouters whoexemplify the Scout Oath and Law in their daily lives and provideencouragement for others to live these ideals as well.
The mission of the Order of the Arrow is to fulfill its purpose as an integral part of the Boy Scouts of America through positive youth leadership under the guidance of selected capable adults.
Develop leaders with the willingness, character, spirit, and ability to advance the activities of their units, our Brotherhood, Scouting, and ultimately our nation.
Honorable, cheerful service, environmental stewardship, camping spirit
COUNCIL, GROUP, DEPARTMENT
Just as the pack is there for the Cub Scout, the National Council supports the local councils, groups, departments, and teams. Consistency builds a better message and a stronger brand. Either of these variations should be used on all communications.