BSA Brand Identity
Telling the Scouting Story
When you think of “Scouting music,” your first inspiration might be campfire songs, and that’s not entirely off-base. Traditional instruments like guitar, harmonica, and piano work well with Scouting’s wholesome feeling, but beware of sounding old-fashioned or folk-y.
Today’s Scouting sounds like an energetic, adventuresome, and progressive interpretation of traditional American blues, folk, and rock.
The following videos show how these guidelines have been applied to real-world projects.
Cub Scouting, “Do Your Best. Have Fun Doing It.”
Energetic, big type and quick cuts combine in an interesting and engaging overview of Cub Scouting.
Venturing, “Build an Adventure”
Widely varied camera angles, focal settings, and film speeds make a visually interesting story that captures the experience of Venturing on screen.
Boy Scouting, “Rocketman”
Slow motion and a myriad of interesting camera angles create a cinematic and dramatic snapshot of a day in the life of a Boy Scout, and where that path eventually may lead.