Search Engine Optimization Guide

Search Engine Optimization (SEO) is a broad name for the many techniques and strategies used to help a website get found more often on search engines result pages like Google’s. It’s a vital component of website traffic, usually accounting for more than half of a site’s visits.

If there’s one guiding principle of SEO it’s this: search engines want to provide users with the best experience possible. The more your website helps people find what they’re looking for, the more value search engines will place on it. It’s not about who can trick the search engines into ranking their sites the highest. It’s about who can provide the most value to the end users.

SEO is a vast and constantly evolving field that takes entire teams to effectively manage at the highest levels. This guide is simply intended to provide some basic and easy-to-implement ideas for improving your appearance on search engine results pages, and thus get more qualified traffic from search engines.

This guide will cover the following topics:

Keywords

The frequently-used words and phrases to include when making content updates. LEARN MORE

Meta Description

The description of your page that shows up on search engine result pages. LEARN MORE

Sitemaps and Search Engines

A way for search engine crawlers to be able to discover a website's content, making it easier for the content to be included in results. LEARN MORE

Title Tags

The clickable link that shows up on search engine result pages when. LEARN MORE

Image Alt Text

Text visible to search engine crawlers that provides additional context for an image, making it easier for search engines to identify the purpose of a page. LEARN MORE

Internal Linking

The practice of effectively linking the pages within a site to each other so users can easily find relevant content. LEARN MORE

Outbound Linking

Links that point to other websites, and why that can be a good thing. LEARN MORE

We will be conducting a case study on a council site soon. Check back here for a report!​​