One Easy Thing You Need to Do That Will Grow Membership

If there was one simple action you could take to amplify your local recruiting efforts, would you take it? Obviously that question is a no-brainer and the answer should be a big ol’ YES! Even better, it only takes a few seconds to complete. 

Updating your pin with current information on BeAScout is the easiest way unit leaders can help prospective Scouts and their families get in touch with a unit in your council. This quick process hardly takes a minute, yet it translates to significant gains to your council’s membership.

How significant? Once schools start up and parents are looking to involve their kids in activities, BeAScout will receive more than 500,000 visits from people interested in learning more about Scouting, and you won’t want to miss the opportunity to show off your unit. If every unit completed this simple task, thousands of new youth across the nation would be introduced to the fun, character-building adventures only Scouting can provide.

It’s important to note that a unit will not receive leads if their pin is not updated and Unit Mode is not turned on. Additionally, units won’t be able to take advantage of receiving online applications directly from BeAScout (by turning on the Apply Now function) without updating their pins.

Sharing the correct and most up-to-date local Scouting information on BeAScout is a great opportunity for Scout units to highlight what makes their unit unique, express how excited they are about Scouting, and to show to prospective Scout families the benefits of Scouting.

How to Update Your BeAScout Pin

1. The unit leader (Cubmaster, Scoutmaster, crew advisor, along with the unit committee chair and the chartered organization rep) must update the BeAScout pin by logging into their my.Scouting Tools account.
2. From the top left menu, select Legacy Web Tools and then BeAScout.
3. Set your unit’s pin status to Active.
4. Select Unit Mode in the Unit Pin Mode drop-down menu.
5. Enter your unit’s current information and save!

For more in-depth instructions, with screenshots every step of the way, check out the BeAScout Unit Pin Management presentation and don’t forget to share with your unit leaders. For assistance, please contact the BSA Member Care Contact Center at 972-580-2489 between 7 a.m. and 7 p.m. CST.

To boost your recruiting efforts further, head to the Marketing and Membership Hub and BSA Brand Center for hundreds of resources that will help you serve more youth in your area. Have any essential recruiting tips that have worked in your council? Share in the comments below!