You know Caterpillar (CAT), the heavy-duty machinery company. But do you know CAT, the content marketing powerhouse?

The company’s foundation recently donated $25,000 to the W.D. Boyce Council to fund the council’s program dedicated to serve central Illinois inner city youth. And now CAT is inspiring the BSA even further with its innovative marketing strategy.

Ragan’s PR Daily highlighted four of the ways CAT is slaying with the content released in its new #BuiltForIt video series.  Let the campaign inspire your council’s marketing plan by checking out a few of our favorite videos and how we think you can channel their creativity.

Play Off What Your Audience Knows

You’ve probably watched or taken part in some intense Jenga matches. But have you ever seen CAT machines take on each other in this family favorite game? If you’ve watched CAT’s Stack challenges, you have.

This video works because the viewer immediately understands the premise of the challenge, while the twist of massive machines playing a usually table-topping game keeps things interesting. The sheer size of the wooden blocks alone is epic and pretty funny.

If you’d like to capture this same kind of creativity, think about aspects of Scouting that are familiar to the general public. Then, identify how you can put a unique spin on them. Maybe you create a video of Scouts preparing a Thanksgiving feast, but every dish is made over an outdoor fire.

Show Your Strengths

The obvious benefits of Scouting should be central to your messages. Scouting works and, when put to the test, delivers life-changing youth development consistently.

CAT has the same kind of faith in its products – which is why they’re willing to demonstrate the durability CAT phones. That means showing the device surviving colossal drops, water submersion, and crushing weights. You might be clutching your fragile phone in horror right now at the thought of destroying it in such extreme ways. But as you can see in the video below, CAT was up for the challenge.

This video demonstrates the value of CAT’s products in a straightforward, unique way.  How do you think you can apply the same principles to Scouting-centric content? Share with us in the comments and read more about what CAT’s doing right in their efforts by heading to Ragan’s PR Daily.