Council Market Analysis Is Now Available for You

Councils can now access the latest Council Market Analysis (2020).  The analysis is based off your 2019 year-end membership with LDS units removed.

This tool will help you:

• Identify areas you are underserving in your district/council
• Target your areas of growth opportunity
• Understand the population that you are targeting – what are their demographic characteristics, how you can best reach them

There are three components to Council Market Analysis:

1. A PDF document with a demographic breakdown (income, ethnicity, Mosaics, etc.) on the youth enrolled in your program and the youth population in the council (TAY). This document also contains a list of opportunity zip codes for growth planning.
2. An excel file including the membership and TAY for each zip code in the council.
3. An excel file with the top Mosaics in each zip code in the council.

To access Council Market Analysis on MyBSA:

1. Login to MyBSA.
2. Go to the Resources page.
3. In the BSA Resources box, select “Council Market Analysis Reports.”
4. Councils are categorized by region, area, and headquarters city.

To access Council Market Analysis from SharePoint:

1. Go to: https://boyscouts.sharepoint.com/sites/000MembershipInsightsandPlanning/Shared%20Documents/
2. Login to the Memberships and Insight SharePoint Site.
3. Go to your council folder. The associated Council Market Analysis will be found in a folder labeled “Council Market Analysis.”

There is also training available on how to use the Council Market Analysis.

Employees can access this course by logging onto MyBSA:

1. Go to resources.
2. Find the “Scouting University-Employee Learn Center” link in the BSA Resources box.
3. Scroll down the Home page and, on the bottom, you will see a link called “Learning Library.” Click on this link.
4. Click on the Learning Library heading which will appear in the box on the next screen.
5. Select “Council Market Analysis v2.”

Volunteers can access this course by logging onto My.Scouting

1. Go to the Member Learn Center.
2. Click on “Course Catalog” at the top of the Home page.
3. Scroll down the page to Council Market Analysis and click on it. You will find it under “Expanded Learning.”
4. Click “Add Plan” once the Council Market Analysis Learning Plan is displayed.
5. Open the Learning Plan.
6. Select the “Launch Course” button for Council Market Analysis v2

If you have any questions about Council Market Analysis, email Market.Analysis@scouting.org.