Council Market Analysis Report Now Available

May 9, 2014

Council Market Analysis Reports for 2014 are now available. These reports are specific to each individual council and include information about the youth and families each council currently serves and those who live in the council area who are not being served.

The report is intended to help councils:

Meet the needs of current members
Recruit more members like the ones currently served
Attract more youth in underserved communities
Identify community sponsors and donors
Target and appeal to new chartering organizations

Councils can download a PDF copy of the report and Excel files of the report data from MyBSA > Resources tab > Council Market Analysis Reports > select by region, area, and headquarter city.

Contact market.analysis@scouting.org with questions or comments.