Discover Camping Fun in the Latest Cub Scout Recruitment Tools

Attention council marketers! Just in time for summer, we’re freshening up BSA’s Cub Scout recruitment tools, starting with some brand-sparkling-new visual assets.

The BSA Brand Center brings you Camping with Cub Scouts—the latest Build an Adventure toolkit, created to help you take your council’s Cub Scout membership to the next level.

These vivid visual assets can propel your council’s message to potential Scouts and parents, using social media and other outreach tools. The newest addition to the Build an Adventure campaign, Camping with Cub Scouts gives you the latest resources for an incredible recruitment. These new Cub Scout assets were created to help tell your council’s story while sharing the message of Scouting in your area.

Each council’s story is unique; there are all kinds of resources in the BSA Brand Center you can use to make your council shine. Here are just a few of the rich new graphics you’ll find in the Camping with Cub Scouts toolkit:

More to Come

Cub Scout Recruitment’s new look doesn’t stop with these visual assets. The Camping with Cub Scouts playbook is coming your way soon so stay tuned to Scouting Wire for updates. Camping with Cub Scouts is only the latest of the great resources for your council, so head to the Brand Center today to discover even more recruitment tools. If you’re a marketing professional for your council, you stay up-to-date on all the latest recruitment tools available in the brand center and beyond by tuning in to the NextConnect webinar series each month.

Have you used any of the new Camping with Cub Scouts recruitment tools yet? Let us know what you think in the comments!