How is Scouting Works Building Value for the BSA?

Established in 2014, Scouting Works offers brands the opportunity to partner with one of the nation’s most recognized and trusted organizations (that’s the BSA, of course). It’s more than a new department within the BSA’s National Service Center in Irving, Texas — it is an innovative new approach that seeks to foster collaboration with like-minded brands and impact the lives of our youth and their families. Through marketing, media, and sales opportunities, Scouting Works seeks to grow the BSA while helping brands reach millions of youth and families.

Last year, this integrated approach paid dividends by inking new partnerships with Jack Links—whose popular beef, pork, and turkey products became “The Official Protein Snack of the Boy Scouts of America”—and Polaris, the leading manufacturer of off-road vehicles.

Looking ahead, Scouting Works will continue to give brands the chance to support the learning and growth opportunities the BSA offers youth. This synergistic approach will continue to benefit the life changing experiences offered to Scouts, as well as the brands that get to be part of them.