How to Leverage the New Features in the BSA Brand Center

How to Leverage the New Features in the BSA Brand Center

Have you visited the BSA Brand Center lately on Scouting Wire? If so, you’ve probably noticed a few improvements we’ve added to make the Brand Center easier to use and navigate. Keep reading to get the lowdown on what’s new and how you can get the most out of the available resources for your council.

What’s New in the BSA Brand Center

The BSA Brand Center is your one-stop-shop for marketing collateral, logos, photos, videos and now, it’s better than ever. The Brand Center features an improved homepage design that includes an image slider to highlight new assets that have been added. The updated homepage also features some of the most popular content in a tiled format so you can seamlessly navigate through Scouting Wire to the Brand Center and quickly scope out the most in-demand resources.

Customizing Dynamic Templates is easier, too! The homepage top navigation is now linked with a step-by-step guide that explains how to customize a Dynamic Template so direct access to the guide is always available. You can also check out the “Related Assets” when you select a specific asset. This feature gives you an idea of what images are available to select from when customizing the specific asset.

Quick Tips for Using the Brand Center

In order to utilize the full capabilities of the BSA Brand Center, be sure to register for an account and log-in every time you use the tool. Being logged-in allows you the capability to customize Dynamic Templates and download different file types for logos. If you need to create an account, all you have to do is scroll to the top navigation and click on the link which takes you to the registration page. If you already have an account, just simply click on the “Login” button in the top right of the header.

Check It Out!

Take a look at the upgraded BSA Brand Center for yourself and let us know what you think about the new features in the comments below. How are you using the BSA Brand Center in your local council?

Hayley Cordaro

Hayley Cordaro is a member of the Communications team at Boy Scouts of America. She loves sharing inspiring success stories and uncovering new ways volunteers and employees can make the most of their Scouting experience. If you have story ideas or questions, reach out to us at communications@scouting.org.

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How to Leverage the New Features in the BSA Brand Center
How to Leverage the New Features in the BSA Brand Center
How to Leverage the New Features in the BSA Brand Center