Are you taking advantage of the full range of Build an Adventure resources available to you in the BSA Brand Center on Scouting Wire? As you wrap up a successful 2015 and prepare for an even better 2016, these assets may be just what you need to take your recruiting strategy to the next level.

If you are a leader within your council and need help getting your team on the same page with this innovative campaign, read on for information that will help you execute this marketing material with ease.

What is the Build an Adventure Campaign?

Build an Adventure is a recruiting and marketing campaign that communicates the unique, fun-filled activities that bring the Scouting experience to life. It showcases the hands-on nature of the BSA’s programs in a way that piques interest in parents and kids, alike.

The BSA Brand Center houses the collateral material needed to holistically launch the campaign (or bolster what you’ve already started). There, you’ll find branded fliers, postcards, social media imagery, and web banners. Additionally, you have access to traditional marketing pieces like yard signs and print ad materials.

Learn more about the campaign in the video below, and then show it to your Scouting team to get them pumped to start fostering adventures for more youth in 2016!