Public Youth-Focused Social Media Can Be Exploited to Identify and Target Young People

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PURPOSE

This advisory is intended to promote awareness and preparedness, not alarm. It describes an observed offender methodology identified through law-enforcement intelligence and provides practical steps for Scout units, councils, camps, volunteers, families, and young people to help reduce risk and respond appropriately if concerns arise. The objective is not to discourage the sharing of Scouting experiences, but to help leaders make informed decisions that support both youth engagement and youth safety.

WHY THIS MATTERS

This advisory is based on observed offender activity identified through law-enforcement intelligence, not a hypothetical threat scenario. Intelligence reporting identified offenders using publicly available social media content to identify and target children and young people. Investigators observed offenders locating young people through publicly available content, establishing contact through deceptive online identities, obtaining compromising sexual images and videos, and sharing victim information and material among offender networks.

Once compromising material is obtained and distributed, the risk to a young person may not end with the initial interaction. Intelligence reporting indicates that offenders may retain victim information and exploitative material, share it with other offenders, and facilitate additional targeting and victimization. As a result, the consequences of a single online interaction may persist long after the original contact, creating the potential for continued exploitation, sextortion, reputational harm, and future victimization.

Scouting America units, councils, camps, and volunteers celebrate youth achievement, service, leadership development, outdoor adventure, advancement, and community engagement. While those activities are appropriate and valuable to share, publicly available content may also provide offenders with information that can be misused to identify and locate young people. This advisory is intended to help Scouting volunteers and professionals understand and reduce that risk.

THE THREAT

Recent law-enforcement intelligence has identified an offender methodology in which publicly available social media content is used to identify, locate, and target children and young people for online sexual exploitation and sextortion. Investigators observed offenders reviewing photographs, videos, event announcements, and other publicly available content before attempting to locate personal social media accounts and establish contact through deceptive identities.

These interactions may progress to grooming, requests for sexual images or live-streamed activity, coercion, recording and distribution of exploitative material, and threats to share content unless additional demands are met. Intelligence reporting has also identified instances in which victim information and exploitative material were shared among offender networks, creating the potential for continued targeting, repeated victimization, and long-term harm that may persist well beyond the original contact.

WHY THIS MATTERS FOR SCOUTING

Scouting America serves young people through local units, councils, camps, events, and activities that are often visible within communities and online.

The offender methodology described in this advisory is not limited to a single sport, activity, or youth-serving organization. Publicly available content that identifies, features, or is associated with young people may potentially be misused by offenders seeking to identify, locate, or establish contact with children and youth.

For that reason, Scout leaders, parents, volunteers, and professionals should approach online content with the same safeguarding mindset applied to in-person activities: celebrating youth achievement while thoughtfully considering how information could be accessed or misused by individuals with harmful intent. Awareness, sound judgment, and appropriate safeguards can help reduce opportunities for victimization while continuing to support positive youth experiences.

WHAT SCOUT UNITS, COUNCILS, AND CAMPS SHOULD DO

  • Review social media practices involving youth participants and consider whether posts unnecessarily disclose full names, locations, schedules, travel plans, personal accounts, or other identifying information.
  • Use the minimum personal information necessary when celebrating youth achievements and activities.
  • Ensure volunteers and employees understand how to respond if a youth member or parent reports concerning online contact.
  • Establish clear reporting pathways for safeguarding concerns.
  • Ensure individuals responsible for unit, district, council, camp, or event communications understand basic online-safety and safeguarding considerations.
  • Do not investigate by contacting a suspected offender or circulating exploitative material.
  • Preserve available information and report concerns through established safeguarding and law-enforcement channels.
  • Review who has administrative access to unit, council, district, camp, and event social media accounts.

CONSIDERATIONS FOR UNIT SOCIAL MEDIA ADMINISTRATORS

Many Scout unit social media accounts are operated by volunteers who may not have received formal safeguarding training related to online exploitation. Those responsible for unit communications should consider:

  • Avoid tagging youth members’ personal accounts whenever possible.
  • Avoid sharing personal social media handles of youth members.
  • Consider whether use of full names is operationally necessary.
  • Review privacy settings regularly.
  • Be thoughtful about posting location-specific information in real time.
  • Avoid publishing detailed travel or lodging information associated with youth activities.
  • Monitor direct messages received through organizational accounts.
  • Remove and report suspicious attempts to contact youth through organizational platforms.
  • Escalate safeguarding concerns immediately through established reporting channels.

GUIDANCE FOR PARENTS AND CAREGIVERS

Offenders may spend time building trust before making inappropriate requests. They may pose as another young person, someone with similar interests, or someone connected to activities the youth enjoys. Encourage young people to:

  • Be cautious when accepting messages, follows, or friend requests from unfamiliar individuals.
  • Tell a trusted adult if an online interaction feels uncomfortable, secretive, pressuring, or threatening.
  • Seek help immediately if someone requests personal, intimate, or sexual images or attempts to move conversations to another platform.
  • Understand that adults who care about them will help without blame or judgment.

Parents and caregivers should understand that online exploitation may continue after the initial interaction has ended, particularly when compromising material has been obtained, retained, or shared by offenders. Early reporting and intervention can help reduce ongoing harm and support recovery.

GUIDANCE FOR SCOUTS AND OTHER YOUNG PEOPLE

Scouts should be thoughtful when interacting online with people they do not know personally, even when those individuals appear to share similar interests, activities, or connections.

  • Be thoughtful about the information you share publicly online.
  • Be cautious when accepting messages, follows, or friend requests from unfamiliar people.
  • Be aware that not everyone online is who they claim to be.
  • Tell a trusted adult if an online interaction feels uncomfortable, secretive, pressuring, or threatening.
  • Understand that requests for private, intimate, or sexual images are never appropriate.
  • Seek help immediately if someone attempts to manipulate, pressure, threaten, or coerce you online.

IF IMAGES HAVE ALREADY BEEN SHARED Do not panic. Do not face it alone. Help is available.

WHAT TO DO

  • Stop communicating with the offender and do not comply with additional demands.
  • Preserve messages, usernames, account details, payment requests, links, and other available evidence.
  • Do not forward or redistribute sexual images.
  • Tell a trusted adult immediately.
  • A young person should not be blamed or shamed, even if an image was initially shared voluntarily.
  • Report suspected online child sexual exploitation through the National Center for Missing & Exploited Children (NCMEC) CyberTipline.
  • Use NCMEC Take It Down when an image or video was taken before the person turned 18 and may have been shared online.
  • Contact law enforcement when threats, coercion, blackmail, sextortion, or immediate safety concerns are involved.
  • Call 911 if anyone is in immediate danger.

TRUSTED RESOURCES

NCMEC CyberTipline: Make a report

NCMEC Take It Down: Access the service

NCMEC CyberTipline information: Learn about reporting and support

NCMEC 24-hour support line: 1-800-THE-LOST (1-800-843-5678)

ISSUED BY

Glen Pounder

Executive Vice President & Chief Safeguarding Officer

Scouting America  |  National Office – Safeguarding Youth

Questions regarding this advisory: glen.pounder@scouting.org

SOURCE AND CREDIBILITY

This advisory is informed by law-enforcement intelligence describing an offender methodology in which publicly available social media content associated with children and young people is used to identify, locate, and target victims for exploitation and sextortion. Investigators observed offenders establishing deceptive contact, obtaining exploitative material, and sharing victim information within offender networks, creating the potential for continued victimization.

Response and reporting guidance in this advisory is further informed by resources provided by the National Center for Missing & Exploited Children (NCMEC), including the CyberTipline and Take It Down programs.

PUBLIC RESOURCES

National Center for Missing & Exploited Children: CyberTipline

National Center for Missing & Exploited Children: Take It Down

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Public Youth-Focused Social Media Can Be Exploited to Identify and Target Young People
Public Youth-Focused Social Media Can Be Exploited to Identify and Target Young People
Public Youth-Focused Social Media Can Be Exploited to Identify and Target Young People