October 31, 2018
The National Service Center is offering up an additional two weeks for councils to activate on the Scout Me In Influencer Campaign. This means councils now have until November 15, 2018, to reach out to an influencer and request that they wear the neckerchief and share on social media. Even if you haven’t reached out to one influencer at this point, 2 weeks is plenty of time to engage an influencer before the campaign ends.
What is an Influencer and who should receive a neckerchief?
An influencer is anyone with influence and an audience! This means you can reach out to bloggers, local leaders, social media stars (even pets!), celebrities, etc. They don’t necessarily need to be volunteers or council representatives, they just need to support Scouting. And let’s not forget that we want to speak to an audience outside of our existing Scouting community. We want prospective parents to see these posts who might not usually see this type of content. Influencers who plan to wear the neckerchief and use the hashtag #ScoutMeIn are the intended audience to receive the neckerchief.
What do councils do with the influencer’s social media post?
When your influencer posts on social media, please engage with that post (using council social handles) to show your appreciation! Like/comment/reply to let them know you’ve seen it. (Plus, the more engagement a post receives increases the chances of higher reach!) Re-share the social post on your councils owned social properties. Once your social media post is live, share the link in Scout Me In Influencer Campaign workplace group or email us the link at Communications@scouting.org. This will ensure that we don’t miss it!
How do we share on social media?
When your council re-shares your influencer’s post, please tag Boy Scouts of America in your social media posts. This means on Facebook that’s Boy Scouts of America, Twitter is @BoyScouts and Instagram is @boyscoutsofamerica. And of course, incorporate the hashtag #ScoutMeIn.
By definition, influencers have influence on others, so the larger their audience (followers/fans/etc), the more impactful the influencer. The BSA will be looking at the likes/comments/followers of council influencers to determine how that influencer helped build brand awareness for Scouting and the #ScoutMeIn campaign.
Your council could win big! The BSA is offering five $2,000 prizes (one for each class of council) and up to $20,000 to be distributed among the top three councils whose influencers can elevate the visibility and support for Scouting nationwide.
If your council hasn’t already received its free neckerchief, please reach out to Communications@scouting.org ASAP and we will get one to you. If you have already received your free neckerchief, but would like to order more, please call BSA Supply Customer Service at 800-323-0736 (M-F, 8am-7pm Eastern) to place an order.