Planting Seeds for Membership Growth

Calling all Scouting professionals and volunteer leaders: Join us for the Southern Region Marketing & Membership Summit, March 20, 2015, in Atlanta! From 9:45 a.m. – 4 p.m., this informational meeting will prep your team spark stellar growth and serve more Scouts than ever.

Using Effective Marketing and Public Relations to Serve More Youth 

At the Summit, you’ll participate in the following sessions: 

• Who are our Customers?
  • This research-based presentation will give insight on millennial parents, today’s children, and diversity.

• Mapping the New Cub Scout Experience 
  • BSA Director of Marketing and Experience Management Michael Ramsey leads a session chronicling the recruiting and marketing strategies in the first 100 days of a new Cub Scout’s experience. Attendees will be prepared to build a Cub Scout marketing plan for their councils.

• Breakout Sessions
  • These specialized sessions allow you to seek out information on topics most interesting to you. You can choose from:
    • Building Your Council’s Visibility
    • Building Chartered Partner Relationships
    • Cost-Effective Marketing Ideas for Councils of Any Size 

• Best Practices Panel and Action Hour
  • Interact with a panel moderated by attorney Fernando Aran of Aran, Correa, Guarch & Shapiro. Then strategize a marketing plan for your council with ideas to take home and implement immediately. A few councils will have the opportunity to present their action plans to the group.

The closing will be led by Eagle Scout and acclaimed author Alvin Townley, so you don’t want to miss this! The cost is $20 per attendee and registration is open now. Jump on this opportunity by heading to www.atlantabsa.org/summit.