You hear the word “millennials” and you imagine a kid with a hipster beard sipping lattes. A girl with eyes glued to her Instagram feed. Maybe a group of college kids who share an ambitious startup idea.

But millennials aren’t kids anymore. In fact, many millennials in the 25 to 34 year-old range have children of their own.

Recruiting Millennials and Their Kids to Your Council

This demographic falls into the base of parents you’re striving to recruit for your units. But the ways to reach them differ from parents of the past.

Scouting Works teamed up with Adweek to explore the the ins and outs of tapping into the Millennial parent market. Learn how to capture the attention of parents who are digital natives by heading to “What You Need to Know About Marketing to the Millennial Parent“. Hear from the BSA’s digital strategist Ryan Hill, and learn why your marketing tactics should keep it simple and get personal to gain and retain the buy-in of millennials.