Your troop is packed with youth leaders, diverse talent, countless community service projects, and adventurous outdoor memories. You might feel like families not involved in Scouting don’t totally understand all your Scouts accomplish. But that’s a problem when it comes to successful membership recruitment.
Recruiting relies on bringing Scouting “outsiders” into the program. It’s about showing these families what value Scouting can add to their lives. And every member of the Scouting team, from Cub Scout to Scout executive, is responsible for spreading this message.
If you’re thinking, “easier said than done,” then this month’s ScoutCast is the perfect listen for you! In July’s edition of this monthly podcast, Marketing and Experience Management Manager Michael Ramsey stops by to explain how spreading the joy of Scouting in our communities can be your best recruiting tool. Even better, he delves into how you should strategize to make this happen.
Listen to July’s ScoutCast by heading here. You can download the ‘cast and listen to it on-the-go, in the car, on a jog, or with your Scouting team. But if you’re strapped for time and can’t listen to the whole thing at the moment, head to Bryan on Scouting to grab a few key takeaways from Ramsey’s insights.
Share with us in the comments: how does your team involve the community and, in turn, gain members?