With tens of thousands of girls already enjoying the Cub Scout program and more young women poised to join the Scouts BSA program when it opens in February of 2019, there’s a lot of excitement around the programs offered by the Boy Scouts of America.
In all of that excitement, it’s important to remember that at all levels, from our members and volunteers to our professional staff, we take the brand and trademark rights of all organizations seriously and have worked proactively to differentiate our unique program offerings. That of course includes the Scouts BSA program, so when referring to that program in any local council or unit materials — including recruiting fliers, announcements, promotional materials, social media posts, and beyond — be sure to use the details in the below infographic for the right way to go about it.
Scouts BSA Branding Dos and Don’ts Infographic
You can download the infographic here.
Additionally, much of this guidance was shared in a communication with Boy Scouts of America local councils in April of 2018. You can see that two-page note here.
As has been our tradition at the Boy Scouts of America, we applaud the efforts of all youth-serving organizations and encourage families to participate in character and leadership development programs of their choice. The BSA wants boys and girls to have an opportunity to join one or more of these organizations. While we all use different delivery models, our distinct missions have one thing in common – to serve youth.