Picture BSA resources burgeoning with digital experiences, mobile apps, and virtual merit badges and you’re picturing the BSA pipeline of today.
Training Industry Magazine recently covered how going digital to meet the learning styles of the newest Scouting generation is not optional for the BSA. That’s why our organization is continuously creating interactive experiences, like online progress tracking and digital educational resources.
Welcome change has begun as the BSA partners with Pearson, a learning company, to amplify these digital efforts. Pearson supports us as we redesign educational materials for digitally connected learners. In the second year of a seven-year initiative to grow our digital presence, the BSA continues to evolve to remain a world-class leadership developer.
“We want to do what is takes by taking the reasonable risk to get there and challenging ourselves to be great,” said Sam Bernstein, Director of Merchandising, Marketing and Global Sourcing for the BSA Supply Group. “The goal is for the Boy Scouts of America to be relevant in the 21st century with digital enhancements for our members so that it enables them to flourish into those leaders that we want them to be in the future.”
To learn more about the BSA and Pearson’s organizational innovations and how we are measuring the success of these endeavors, head to http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015winter/index.php?startid=46 to read more.