For parents looking to remain a lasting influence on their children’s lives, what’s more helpful than borrowing character-building insights from fellow parents?
If you’ve been keeping up with our “Families Like Yours” video series, you’ve seen Juan’s emotional video on how Scouting looks from a father’s perspective. You’ve heard Catherine explain how Cub Scouts gave her son the siblings he never had. Now, you can check out and utilize the entire video series in one spot.
Head to the Marketing and Membership Hub to find links to download these seven videos. Then, you can upload the files to your social media channels and strategically promote the emotion-evoking content as part of your recruiting efforts.
If you’re looking for videos ready to be embedded in your web properties and information on how to best promote these recruiting tools, we’ve got those for you too. Find each video featured in these blog posts:
The video series is effective because it relies on the power of peer reviews – which are exactly what millennial parents trust most. Prospective Scout parents look less and less to traditional advertising and, instead, want to hear how youth programs fit within their lifestyles from families like theirs.
Now, your council can take advantage of free tools that capture this sentiment. The heavy lifting is all done for you – just promote these videos in your recruiting strategy, along with a call to action to send parents to https://beascout.scouting.org/.
Have you been putting the “Families Like Yours” videos to use in your recruiting efforts? What insights have you gained in doing so? Share with us in the comments below.