One of the key insights from the BSA’s Authenticity Gap study was that despite the fact many American families see value in the Scouting program, they state that it simply is “not for families like mine.” They know Scouting is great. They know it has tremendous impact on youth and communities. But for whatever reason, they don’t think it will work for them.

We strongly believe that Scouting can benefit all families, from all walks of life, and from all backgrounds. The videos below can be used for advertising purposes by councils and districts to demonstrate that Scouting truly is for “families like yours.” The videos feature powerful testimonials from a diverse selection of Scouting families and parents who speak to the way Scouting has benefited their children, their family, and their community.