Search Engine Optimization (SEO) is a broad name for the many techniques and strategies used to help a websites connect to users via search engine result pages like Google or DuckDuckGo. It’s a vital component of website traffic, usually accounting for more than half of a site’s visits.

If there’s one guiding principle of SEO it’s this: search engines want to provide users with the best experience possible. The more your website helps people find what they’re looking for, the more value search engines will place on it. It’s not about who can trick the search engines into ranking their sites the highest. It’s about who can provide the most value to the end users.

SEO is a vast and constantly evolving field that takes entire teams to effectively manage at the highest levels. This guide is intended to provide some basic and easy-to-implement ideas for improving your appearance on search engine results pages, and thus get more qualified traffic from search engines.

This guide will cover the following topics: