Social Media

Turn Your Fans Into Ambassadors

Social Media Overview

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Your council or unit can leverage social technologies to improve recruiting, retention, sales, and fundraising efforts. Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced by online word-of-mouth as consumers share their experiences online. In fact, according to Forrester, a premier technology research company, 75 percent of people in the U.S. use social media (Facebook, Twitter, Pinterest, etc.). That means for many families, the decision to join Scouting is going to start with online engagement.

  • Social Media Playbook

    The BSA Social Media Playbook will be your guide as you use social media to communicate, recruit, retain, and inspire those in your community. Learn about best practices, recent trends, and the tools available to ensure your success.

  • BSA Social Media Guidelines

    The Boy Scouts of America has developed the following guidelines and policies to help you safely navigate the use of social media channels for your council or unit. These guidelines are a complement to the BSA’s existing Youth Protection policies
    and training.

  • Social Media Images

    Access high-quality branded photos, profile images,
    and cover images to share on your council or unit social
    media accounts.